Direct Marketing

In order to sell a product or service, a company can proceed in 2 directions. First, that can utilize “mass” or “shotgun marketing” methods aimed at capturing the attention of a large demographic, or they can implement a “direct” or “rifle marketing” methodology aimed at reaching one individual at a time.  Specializing in the latter, STC Direct Philly is contracted by large corporations to communicate face-to-face with customers the client is interested in acquiring. Unlike billboards, TV commercials, direct mail and telemarketing, our approach produces immediate results. Synonymous with sales, direct marketing requires core skills in communications, negotiations and relationship-building.